,
New polling from EKOS shows that 89% of Canadians see nature as having a positive impact on their national Identity, in fact it's THE TOP contributer to national identity far above even hockey. Nature was also followed by national parks at 83% as the second highest source of identity.
Also new, 65% of Canadians continue to support Government renewing and maintaining funding for nature and biodiversity, even in the context of our difficult times, and 65% think it's unfair that companies that harm nature receive subsidies with only 14% supporting such subsidies.
We already know a majority of Canadians are specifically against subsides to oil and gas development and a majority want oil and gas corporations held accountable for their pollution as of April 15th. We also already know from March 2025 polling by Leger that 65% of people want Renewable energy development INSTEAD of oil and gas development.
Sierra Club Canada has been leading the way on cutting-edge climate and nature communications, championing climate action in a way that reaches a wide audience with timely information while also advocating for revolutionary concepts like the Rights of Nature. This is the best evidence yet that our approach is working.
Our communications are working thanks to you, because it's only with your support that we keep going and because you've been talking to others.
The single most important thing you can do is let other people know they are not alone in wanting climate action as we've long said, and as The Guardian wrote recently: "A huge 89% majority of the world’s people want stronger action to fight the climate crisis but feel they are trapped in a self-fulfilling “spiral of silence” because they mistakenly believe they are in a minority, research suggests.... Making people aware that their pro-climate view is, in fact, by far the majority could unlock a social tipping point and push leaders into the climate action."
Sovereignty and nature are deeply intertwined and the Earth Day protests in the U.S. this year are a reminder that the environmental movement has been fighting to prevent crises like the ones we are facing today long before they made the news.
64% of Canadians are concerned that the U.S. might try to control 'water resources' here. We will continue to fight for a better future and to defend the communities, climate, nature, and the waters that we love. Our 'silent majority' will get louder the more we support each other.
One of the big problems in the environmental movement is that we don't take enough time to appreciate where we are making progress. Knowing what works is as important as knowing what doesn't. One of the benefits of an election period is consistent polling on issues that gives us a view into what people are actually thinking past the illusions social media helps create.
Unlike some polling suggesting there is support for pipelines, featuring questions worded in a way that could conflate support for energy corridors with that for pipelines, the multiple polls now showing Canadians want climate action were often actually tested even under framing that is oppositional to climate action. | 
